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286% Increase in Traffic Connects More Customers to a Leading Roofing Business in San Francisco
Category
Local SEO
Client
Roofing Company
Location
Roofing Company
Start Date
17th Aug, 2025
The Customer
This case study focuses on a well-established roofing business in San Francisco that specializes in high-quality roofing services, including repairs, replacements, and emergency roofing. Despite its long-standing presence in the market, the business was struggling to attract new customers through organic search, with minimal web traffic and very low engagement.
The Challenge
Prior to our SEO efforts, the roofing company had minimal organic traffic, with only 30–35 visitors per month and a low click-through rate (CTR). Additionally, they were not receiving any calls or emails from potential clients, and their website ranked poorly in local search results for essential keywords like “roof repair San Francisco” and “emergency roofing services in SF.”
The business needed a strategy that would help them rank higher, drive quality traffic, and convert local searchers into leads.
The Solution
To help the roofing business succeed, I implemented a comprehensive SEO strategy focused on local optimization. The plan involved:
Keyword research to target high-converting, location-specific keywords.
On-page optimization of the business’s website to ensure it met SEO best practices and aligned with local search queries.
Google Business Profile optimization to increase visibility on Google Maps and local search results.
Backlink building to boost the domain authority and rankings for roofing-related keywords in San Francisco.
The Results
In just 2.5 months, the business experienced the following impressive results:
286% increase in website traffic. The website’s traffic jumped from 30–35 monthly visits to 118 monthly visits, as shown in the Google Search Console data.
Google Search Console report: A 286% increase in traffic from SEO optimization.
85+ calls per month
After the SEO changes, the business began receiving over 85 calls per month. The business had previously struggled to get any inquiries, but now they are seeing a consistent stream of leads.
Page One Keywords Increased by 400%
In 28 days, the business ranked for 16+ keywords on page one, up from just 3. Hundreds of keywords started appearing in GSC. Keywords like “roof repair San Francisco” and “roof replacement SF” are now driving qualified leads.
Keyword distribution in Google Search Console, showing higher-ranking keywords.
Domain Authority Increased from 4 to 8 — Thanks to strategic backlink building, the company’s Domain Authority increased from 4 to 8, helping them compete with top roofing businesses in San Francisco.
Impressions Increased by 350% — From 5.99K impressions to 17.3K impressions in a single month, the visibility on Google Search and Google Maps skyrocketed, showing the power of effective local SEO services.
Impressions spike in the Google Search Console results, indicating more visibility for key searches.
Driving Long-Term Roofing Leads with Local SEO Success
The roofing business in San Francisco now enjoys significant organic growth, driven by the targeted SEO strategies I implemented. These results prove that local SEO services in San Francisco can help even established businesses break through the competition and generate more qualified leads from organic traffic.
The company is now less dependent on paid ads and more reliant on organic search, which is providing sustainable growth and customer engagement.