206% More Calls In One Month After Optimising A London Repair Shop's Google Business Profile
Category
Local SEO
Client
Roofing Company
Location
Roofing Company
Start Date
17th Aug, 2025
The Customer
This case study covers a mobile phone repair shop based in London. The business offers phone and device repairs to local customers and relies heavily on Google Business Profile to bring in calls, direction requests and website visits from people searching nearby.
The Challenge
Mobile phone repair is one of the most competitive local categories in London. Dozens of shops sit within a few streets of each other, and most customers pick whoever shows up first on Google and answers the phone fastest.
When the client came on board in May 2026, their Google Business Profile was live but doing very little work for them. Key categories and services were missing, the description read like an afterthought, and there was nothing on the profile to convince a searcher to call rather than scroll to the next result. The business was visible, but it was not winning the moment that actually matters, the click, the call, the visit.
The brief was clear: fix the profile fast and turn that missed visibility into calls, directions and website traffic before the summer repair season picked up.
The Solution
In June 2026, we ran a focused Google Business Profile optimisation covering:
- Profile completion and accuracy, making sure categories, services, hours and attributes matched what customers search for.
- Local keyword placement in the business description and services section.
- Photo and post updates to keep the profile active and trustworthy to both Google and searchers.
- Review and Q&A management to build trust signals on the profile.
The Results
Within a single month of optimisation, the profile showed a clear jump across every core engagement metric.
Business Profile interactions reached 398 in June 2026, up 33.1% compared to June 2025.
Calls from the Business Profile rose to 92 in June 2026, up 206.7% year on year.
92 calls in June, up 206.7% compared to June 2025. Looking at the two months since the engagement started, the profile generated 150 calls between May and June 2026, up 117.4% against the same period the year before. June alone brought in more calls than May, showing the growth is building month on month.
Calls across May to June 2026 versus the same period in 2025.
Direction requests reached 194 in June 2026, up 27.6% year on year.
194 direction requests, up 27.6% compared to June 2025, pointing to a rise in customers finding and visiting the shop in person.
Website clicks from the Business Profile in June 2026.
111 website clicks from the profile in June, a slight dip of 5.1% against June 2025. This is the next area of focus, alongside the strong gains in calls and direction requests.
Driving Local Enquiries With Google Business Profile Optimisation
In under a months, this London mobile phone repair shop moved from an underused Google Business Profile to a listing that consistently drives calls and store visits. The next phase focuses on turning more of that visibility into website clicks and bookings.